Selvedge – Shopify Apparel Theme for Dawn

About this product

Selvedge is a Shopify apparel theme built on Dawn for clothing brands, denim and workwear labels, and small-batch fashion stores that want a bold, editorial look without a heavy, slow theme. It pairs tall condensed headings with clean body type, an indigo-and-thread-yellow palette, and a stitched “selvedge” divider that gives your store a crafted, made-to-last feel.

Because it is built on Shopify’s free Dawn theme and uses standard Dawn sections, Selvedge stays fast, keeps Online Store 2.0 features like filtering, predictive search and the cart drawer, and is easy to edit in the theme customizer. Three custom sections add what a clothing store actually needs to sell: fabric details, clear navigation and a distinctive brand signature.

Built for clothing and fashion stores

Apparel shoppers want to know how a piece fits, what it’s made of and how it will wear. Selvedge puts that information front and centre: fit tips sit next to the size buttons on the product page, a fabric library compares weights and origins on the homepage, and size guide, care and returns details live in tidy tabs under the buy button. The result is a clothing store theme designed to reduce returns and increase add-to-cart confidence.

10 designed pages

Home, collection, product, cart, search, blog, article, about, contact and 404, each laid out and ready to fill with your own products, photos and copy.

Sections included

• Custom: Selvedge divider – a stitched section break with adjustable thread colour and spacing.
• Custom: Fabric library – a niche feature table for fabric name, weight, origin and a “softens with wear” bar.
• Custom: Breadcrumbs – automatic breadcrumbs for product, collection, blog, article and page templates.
• Dawn sections, pre-styled: announcement bar, header, image banner, collection list, featured collection, featured product, rich text, image with text, collage, multicolumn (promises, reviews and stats), video, collapsible content (FAQs), featured blog, newsletter, multirow, contact form, related products, main product, collection grid with filters, cart, search, blog, article, 404 and footer with menu columns.

Choose your option

HTML design – $29. The complete 10-page HTML design file with a “show section names” toggle, so you or your developer can see exactly which Dawn or custom section builds each part of the page. Ideal as a visual blueprint for your own build.

Sections pack – $49. 16 drag-and-drop Selvedge sections that work in any Online Store 2.0 theme, not just Dawn (tested on Dawn and Horizon). You get the hero, category tiles, product grid with fabric tags, product spotlight with add to cart, brand statement, fabric library, image with text, lookbook, store promises, customer quotes, video, FAQ, journal posts, newsletter, divider and breadcrumbs. Every section has its own colour and spacing controls, so it fits your current theme without changing it. The FAQ and breadcrumb sections can add FAQ and breadcrumb schema for Google. Install takes about 5 minutes with the included guide.

Done-for-you setup – from $499. We install and configure Selvedge on your store, set up menus, colours and templates, add your products and content, and check everything on mobile before launch. Request a quote for done-for-you setup.

Why Selvedge

• Fast Dawn foundation with no heavy page builder.
• Fully editable in the Shopify theme editor.
• Mobile-first layouts with swipeable product rows.
• Designed for apparel SEO: clean headings, breadcrumbs and descriptive content blocks.

Need help choosing? Tell us about your clothing store and we’ll recommend the right option.