Swatch – Shopify Beauty Theme for Dawn

About this product

Swatch is a Shopify makeup theme built on Dawn for lipstick, gloss, blush and colour cosmetics brands. It is loud and playful: vivid coral, pink, lilac and butter colour blocks, Unbounded capital headings, DM Sans body text, round pill buttons and rotated stickers. Products sit on bright colour backdrops, so every shade pops.

Because Swatch is built on Shopify’s Dawn theme and uses standard Dawn sections, it keeps Online Store 2.0 features such as collection filtering, predictive search, the cart drawer and full editing in the theme customizer.

Built for colour cosmetics

Makeup shoppers buy by shade. Swatch lets them shop by shade family, see each shade on three skin tones before they buy and build a full look in one go. Product cards sit on colour backgrounds with a sticker badge and a round add button. The product page uses round shade chips and shows how the shade wears.

Signature sections

• Bento hero – a colour-blocked hero with a tall model photo, two product tiles and a bright text tile, all editable.
• Swatch wall – shoppers pick a skin tone (fair, medium or deep) and tap a shade. The shade is painted on the arm photo and the chosen shade goes to the cart in one click.
• Lip kit builder – liner, lipstick and gloss in one panel. Shoppers pick a shade for each, see the kit price with your discount and add the whole kit to the cart.

10 designed pages

Home, collection, product, cart, search, blog, article, about, contact and 404. The product page has a photo gallery with zoom, shade buttons, a sticky buy box, accordions for how to wear, ingredients and shipping, and a swatch wall for that product. Every page has a designed mobile layout.

Sections included

• Custom: Bento hero, Swatch wall, Lip kit builder, Selvedge divider and Breadcrumbs.
• Dawn sections, pre-styled: announcement bar, header with drawer menu, rich text marquee, collection list as shade dots, featured collection, image banner, image with text, multicolumn, collage, collapsible content, related products, collection grid with filters, cart, search, blog, article, contact form, 404 and footer with newsletter.

Choose your option

HTML design – $29. The full 10-page clickable HTML design with a “Show section names” switch, so you or your developer can see which section builds each part of every page.

Sections pack – $49. The Swatch custom sections, styles and page templates to add to your own copy of Dawn, with a step-by-step install guide.

Full theme – $129. The complete ready-to-upload theme zip. In Shopify admin go to Online Store, Themes, Add theme, Upload zip file, then preview and publish.

Done-for-you setup – from $499. We install and set up Swatch on your store: menus, colours, templates, products, shade names for the swatch wall and a mobile check before launch. Request a quote for done-for-you setup.

Why Swatch

• A bold, fun makeup look on the fast, free Dawn foundation.
• Layouts made for shades: shade families, a swatch wall and kits.
• Fully editable in the Shopify theme editor, no page builder.
• Clean headings and breadcrumbs that help beauty SEO.

Live preview

Scroll the full Swatch home page below, or open the live preview of all 10 pages.

Demo photos are for preview only and are not included; add your own product photos.

See more themes and services for Shopify stores by industry, or tell us about your makeup store and we will recommend the right option.